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Today an ever expanding
body of medical and scientific evidence documents the importance of
proper diet and benefits of nutritional supplements for health
maintenance and prevention of disease. This growing mass of
information has created a demand for proven effective natural food
supplements.
The next era of nutrition
will focus on natural occurring properties provided from plants,
fruits, and vegetables which support good health. Nutraceutical is the new term used by the Food and
Nutrition Board of the Institute of Medicine to describe a highly
promising area of health and medicine where newly
discovered food/nutrition products have a proven effect on the
human body. The Nutraceutical Industry has become a highly respected
industry for supplement health.
In October of 1994, the President signed into law The
Dietary Supplement Health and Education Act (DSHEA). As a
demonstration of public opinion, the DSHEA Act was written to
empower American consumers to make choices about their own
preventive
health care
programs.
Because of the DSHEA Act, the new industry
of Nutraceuticals has emerged based on non-toxic,
functional food components standardized for
higher quality
and effectiveness. Nutraceuticals are natural high quality standardized
supplements proven to have pharmacological health benefits as validated by
medical and scientific research.
The DSHEA Act
allows for and encourages companies to provide truthful non-misleading scientific research
of health benefits from
specific dietary supplements to be made available.
A key intent in passing DSHEA was
to improve the health of the American people through educational
information to help them make better product choices. The
instruction of dietary supplements may systematically minimize the need for expensive drug
therapy and thus reduce the country’s health care expenses!
"Nutraceuticals
pose a serious threat to many pharmaceutical companies. Once the
Nutraceuticals can prove to have the same benefits as pharmaceuticals,
many industry observers believe that Nutraceuticals will become the
popular choice among consumers because they are less expensive and
a more natural alternative. In some cases, they are even
considered to be more beneficial."
-Joe Grey, From "Texas Business" magazine, September 1996
Because of toxic side effects caused
by pharmaceuticals, now known to be the fourth cause of death in the
U.S., one in two Americans are turning to healthy
nutrition and supplements and staying away from the "health care"
forum.
Newsweek Predicts
This New Industry Will Be the Next Financial Blockbuster
“50% of patients had or were using some form of Alternative Medicine.”
-JAMA,
July 2, 1997
"The List of
Companies Looking for a Piece of the Nutraceutical Action is Expected to
Continue Growing Rapidly"
-Drug Topics® Archive: DON'T MISS THIS BOAT
The potential for
Nutraceuticals to
revolutionize our traditional mind-set toward nutrition and health has companies worldwide on a
search for new functional food patents. Pharmaceutical companies are buying every functional food
patent they can get their hands on, which meets the standard of a
Nutraceutical.
"Eventually,
one company will emerge as the 'Microsoft' of the Nutraceutical Industry."
-The Future of
Nutraceuticals;
The foundation has been
laid for a multi-billion dollar industry. Who will lead the way?
Jim Wagner, Editor, Nutritional
Outlook, June/July 2002
World renowned economists predict in the next ten years,
the Wellness Industry will expand to over one trillion dollars; meaning
that it's going to be the largest growing industry in the next decade.
Based on
the current growth of the “Wellness” market, it has been speculated
to exceed $1 trillion by the year 2010. In other words,
the growing Wellness business will rise to and may even surpass the
existing “Sickness” business (pharmaceuticals).
A “Health
Paradigm Shift” of Natural, Effective, Preventive, Healthcare Awareness Has Just Begun!
An ever-increasing number of consumers are
concerned with maintaining the quality of life by using the best
effective natural products. They want to look and feel young,
healthier, prevent sickness, and want to avoid becoming customers to the
“sickness business.” These consumers are only getting started with habits
and lifestyle changes that promote a lifetime of wellness.
Everyone
Wants a Lifetime of Wellness!
A substantial share of
the world market will
belong to those that provide the most unique, effective, and credible
solutions to "Optimal Wellness."
Is This Crystallizing?
The
discovery of essential nutritional components from nature for the proper
support of good health equates directly
to the body's innate ability to maintain health and recover from
disease- through the support of
improved nutrition!
“There is a link between the ingestion of certain nutrients or dietary
supplements and the prevention of chronic diseases such as cancer, heart
disease, and osteoporosis…”
-Statement
from the preamble of DSHEA
Science and Nature Come Together to Establish Key
Nutrients for Human Physiology !
 
Breakthrough Solutions to Global Problems are Now
Occurring!
We’re
living in mediocre times where disease is the “Worst World Epidemic.”
If each individual did what was in his\her power to share this knowledge
and help those that came in natural contact, a wave of hope and renewal
would flood the planet.
The
quality of life and financial benefits are clearly evident. The real
benefits are what one can do to improve or change thousands of lives
and the lives that those lives will touch.
“Today
there is no better example of God’s hand at work than the emerging
wellness industry and the positive economic forces behind the revolution
that is about to take place.”
-Paul
Zane Pilzer World Renowned Economist
Ultimately,
Your Health is Your Wealth!
When health is absent,
wisdom cannot reveal itself,
art cannot manifest,
strength cannot fight,
wealth becomes useless and
joy cannot be felt.
-Herphilus, 300 B.C.
The Gift of
Wellness is Truly a Wonderful Thing!
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Jim Wagner, Nutritional Outlook, June/July 2002
